Promotional logistics is a branch of logistics that focuses on the management, planning and execution of all activities necessary to ensure the efficient distribution of marketing and promotional materials.
These materials may include brochures, product samples, promotional gifts, point-of-sale material, among others. Promotional logistics is crucial to ensure that marketing campaigns arrive on time and in the right condition to points of sale, events, trade fairs and end customers.
At STM LOGISTICS we have extensive experience in the marketing sector and we are specialists in this field of logistics.
A good Promotional Logistics company must have an excellent capacity to store promotional materials in optimum conditions until they are required.
In this sense, STM has 4,500 metres of logistics warehouse in Alcalá de Henares (P.I. Camporroso), 5 collaborating platforms: Tres Cantos, Alovera, Barcelona, Valencia, Coimbra (Portugal), and in most of the provincial capitals of Spain.
In addition, our experience is extensive, both in fixed networks (dealerships, insurance companies, bank branches, franchises…) and in variable networks (home distribution of prizes; promotional competitions, whether business, sporting or other; etc.).
For all this, STM Logístics has the best software on the market to facilitate proper inventory management, to maintain rigorous control in the warehouse, but also in distribution, which allows us to plan and execute the delivery of promotional materials to different destinations, monitor the status and location of shipments in real time and manage Returns and Claims efficiently.
What are the benefits of having the right Promotional Logistics company?
For any company, outsourcing its promotional logistics will lead to efficiency gains, optimising the use of resources and time in the distribution of promotional materials. But there are also improvements in cost control, as promotional logistics helps to reduce unnecessary costs associated with distribution and warehousing, and in service improvement, as it ensures that materials arrive at the right time and place, improving customer satisfaction.
With all this, companies gain flexibility that allows them to adapt quickly to changes in demand or marketing strategies.
STM Logístics carries out special handling of promotional materials, whether they are POS, catalogues, gifts or others; it plans shipping needs, deals with any type of urgency; and even carries out quality controls of its materials based on the client’s requirements.
